Selected work
From banking to a Detroit rap label to a high-end fashion house — the throughline is content, video, and brand strategy.
Edge Creative Group
Oversaw social media for banking clients using organic and paid methods. Created content across Instagram, X, YouTube and TikTok, designed marketing materials, managed Facebook/Instagram campaigns, and worked with account managers to turn client objectives into measurable social results.
- Long-form marketing video — sourced footage, edited, scored, sound-designed, animated
- Creator response video — concept + edit, correcting misinformation about a credit union's products
- Social media ad series — shot, edited, opening/closing animations
DQS Solutions & Staffing
Boosted visibility and attracted hires through Google, TikTok, and YouTube. Managed the brand's social media accounts, filmed and edited the company podcast, produced viral short-form content for the brand, and contributed to design projects across the company.
- Website video — concept, edit, added to site on autoplay loop
- Podcast — shot, edited, and ran the series
- DQS × Detroit Lions partnership video — edited
The Mid Night Club
Branding, marketing, content, and design for an NFT project — a lifestyle brand built around a minted car-art collection. Created and ran a managed Discord and led community management across multiple channels, growing the brand organically on TikTok and Instagram to 500K+ views within a year.
- NFT art — directed a team of artists on car art & backgrounds, minted the collection
- Discord community — created and ran the server, managed multiple communities for the brand
- Arcade animated video — concept + 3D animation of the arcade machine
- Short-form TikTok ads — shot, edited, full design system
Lelo
Rising Detroit rap artist (PBS-featured, national performances). Built the artist marketing strategy behind 80M+ streams across Spotify, Apple Music and SoundCloud, and produced the viral short-form content and music videos in the reel above — see Featured Reel ↑.
colLABorate Studios
Full rebrand of a recording studio into a co-op-style creative space — new name, brand story, and logo, promoted across social channels.
"At colLABorate Studios, our name is a tribute to the visionary spirit of the 1960s — a modern-day studio that embodies the essence of collaboration."
Mix Factory One Studios
Ran the recording studio's social presence across TikTok, Instagram and X, maintained the website through a CMS, and built SEO tactics and campaigns that led to more studio bookings.
- Booking widget — built an online session-request page so clients no longer had to call in
