Christian Wohler

Managed social media for a variety of banking clients — organic and paid content across Instagram, X, YouTube, and TikTok.

• Developed long-form and short-form video content across platforms
• Built Facebook/Instagram campaigns to drive traffic to targeted landing pages
• Translated client objectives into organic social solutions and paid ad strategy
• Monitored analytics and adjusted strategy for optimal performance

Branding, marketing, content, and design for an NFT project — a lifestyle brand built around a minted car-art collection.

• Designed branded apparel and directed a team of artists on the NFT collection
• Created and ran a managed Discord; led community management across multiple channels
• Grew the brand organically on TikTok and Instagram to 500K+ views within a year

Boosted visibility and attracted hires through Google, TikTok, and YouTube.

• Managed the brand's social media accounts and online communities
• Filmed and edited the company podcast and a Detroit Lions partnership video
• Produced viral short-form content and contributed to design projects company-wide

Built the artist marketing strategy behind 80M+ streams across Spotify, Apple Music, and SoundCloud. Directed, shot, and edited the music videos and short-form content behind it, including Get Geeked, No Contempt, Yoppenheimer (Remix) ft. Joey Bada$$, and Soldier — plus the edit on Limbless. Viral TikTok content reached 3M+ views.

Full rebrand of a recording studio into a co-op-style creative space — new name, brand story, and logo, promoted across social channels.

Ran social presence across TikTok, Instagram, and X; maintained the website via CMS; built SEO tactics and campaigns that led to more studio bookings.